Key Concepts

Key Concepts

A shared understanding of the core objects will keep teams aligned.

Organization

Your organization’s workspace, including users, settings, and shared resources.

Resources

Strategic inputs and reference materials that guide playbooks and outputs.

Project

A container for an engagement, including strategy, evidence, tasks, and outcomes.

Playbook

A curated set of activities and methods that guide delivery for a specific engagement type.

Activity

A unit of engagement work, such as a workshop, interview, or survey.

Evidence

The qualitative and quantitative inputs you collect during engagement.

Results

The synthesized outcomes, insights, and outputs you share with stakeholders.